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Rankings are computed from publicly available federal and state government datasets, supplemented by a handful of published indexes (such as the Tax Foundation, Child Care Aware of America and Zillow Research). Figures are used as each source publishes them, including the FBI's own state crime estimates; nothing is synthetic or modeled by us, and every source is cited below.

  • Bureau of Labor Statistics, LAUS annual averages·
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  • Pew Charitable Trusts Fiscal 50·
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  • S&P/Moody's via Ballotpedia·
  • Bureau of Labor Statistics, OES·
  • IRS Statistics of Income, State-to-State Migration·
  • U.S. Census Bureau, ACS State-to-State Migration Flows·
  • Zillow Research, Home Values, Rents & Market Metrics·
  • FBI Crime Data Explorer, city police agency reports·
  • CDC PLACES, city health estimates·
  • NOAA U.S. Climate Normals·
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Home/NJ/Best for Small Business
New Jersey · best for small business · #46 of 50 states

Best Cities for Small Business in New Jersey

New Jersey ranks #46 of 50 for small business, with a small business score of 36.8. Hoboken is its best city for small business at 75.1.

See all 50 states for small business →

#1 city in NJ for small business
Hoboken75.1
Small Business score out of 100
New Jersey, all states
#46 of 50
Population
58,668
Open Hoboken →
Tax burden
10.3%
% of income
Fiscal health
33/100
GDP + debt + reserves
Pop. growth
+0.44%
Census estimates
Unemployment
5.2%
BLS LAUS
Economy score
49/100
Income + jobs + growth

What Small Business Should Know About New Jersey

New Jersey ranks #46 out of 50 for small business owners and entrepreneurs, presenting some challenges for business formation and growth. The state's fiscal health score of 33/100 raises questions about the state's long-term fiscal trajectory, which can affect tax policy and regulatory stability.

Tax policy directly impacts the bottom line. New Jersey's overall tax burden is 10.3% of income, with a 11.75% income tax rate that applies to both personal and pass-through business income. The 6.6% combined sales tax rate is moderate and worth factoring into pricing strategy. The economic environment (score: 49/100) with 5.2% unemployment suggests a larger available workforce, which can ease hiring pressures.

Population is roughly stable, meaning market growth will depend on capturing share rather than riding demographic expansion. The education system (score: 75/100) produces a reasonably well-prepared workforce. A typical home value of $580,353 is expensive enough that employee compensation expectations may be higher.

All 20 Cities Ranked for Small Business

#  CityGradeSmall Business scoreOverallHousehold financesEconomyGrowthPopulation
1HobokenA+75.174.291925058,668
2Toms RiverB+61.659.77356—94,956
3CliftonA59.663.468563889,379
4Jersey CityB+56.160.5545842294,078
5HackensackB+56.062.255503746,057
6BayonneB+53.860.050444371,553
7West New YorkB51.658.136475052,004
8PlainfieldC46.650.749383455,236
9Union CityB46.455.926394066,463
10ElizabethC45.852.3403433137,302
11VinelandC44.250.743273361,006
12Perth AmboyC42.051.430223255,855
13New BrunswickC41.651.513393856,345
14East OrangeC41.649.736222770,090
15PassaicD40.047.922313370,002
16LakewoodC39.750.91041—69,585
17NewarkD38.947.7202139310,178
18PatersonD36.343.1251825158,735
19TrentonD35.942.823192990,338
20CamdenF27.138.0221771,496

City small business scores use each city's own data, with the category weights rescaled over the categories the city has; outdoor access has no city-level measure and is left out.

Compare: States with Similar Small Business Rankings

  • MississippiSmall Business score 41.3#41
  • OregonSmall Business score 40.2#42
  • KentuckySmall Business score 39.1#43
  • New YorkSmall Business score 37.5#44

Also See: New Jersey for Other Lifestyles

  • FamiliesFamilies score 69.6#20
  • RetireesRetirees score 52.6#43
  • Remote WorkersRemote Workers score 29.7#49
  • Young ProfessionalsYoung Professionals score 41.3#43
  • Outdoor EnthusiastsOutdoor Enthusiasts score 34.3#35

Frequently Asked Questions

Is New Jersey a good state for small business?

New Jersey ranks #46 out of 50 for small business with a persona-weighted score of 36.8/100. Its strongest relevant category is Safety (82/100) and its weakest is Outdoor Access (7/100).

What is the best city for small business in New Jersey?

Hoboken ranks #1 in New Jersey for small business with a score of 75.1/100, followed by Toms River and Clifton.

What factors are most important for small business in New Jersey?

Rankings weighted toward business-friendly tax climate, strong economy, population growth, workforce quality, and transportation infrastructure — what matters when starting or running a small business.