Best Cities for Small Business in Wisconsin
Why Wisconsin Works for Small Business
Wisconsin ranks #14 out of 50 for small business owners and entrepreneurs, offering a favorable climate for new ventures. The state's fiscal health score of 64/100 is adequate, though fiscal conditions aren't a standout advantage.
Tax policy directly impacts the bottom line. Wisconsin's overall tax burden is 8.31% of income, with a 7.65% income tax rate that applies to both personal and pass-through business income. The 5.72% combined sales tax rate is moderate and worth factoring into pricing strategy. The economic environment (score: 56/100) with 3% unemployment indicates tight labor markets β good for consumer spending but potentially challenging for hiring.
Population is roughly stable, meaning market growth will depend on capturing share rather than riding demographic expansion. The education system (score: 65/100) produces a reasonably well-prepared workforce. Housing at $311,000 median is manageable for employees at typical small-business salary levels.
All 20 Cities Ranked for Small Business
| # | City | Grade | Small Business Score | Overall | Fiscal Health | Economy | Growth | Population |
|---|---|---|---|---|---|---|---|---|
| 1 | Brookfield | A+ | 69.1 | 65.7 | 88 | 82 | 49 | 41,592 |
| 2 | Menomonee Falls | A+ | 66.6 | 64.1 | 74 | 71 | 62 | 38,963 |
| 3 | New Berlin | A | 63.0 | 61.8 | 76 | 70 | 48 | 40,384 |
| 4 | Wauwatosa | A | 61.5 | 60.9 | 70 | 69 | 45 | 47,718 |
| 5 | Waukesha | B+ | 57.2 | 58.4 | 57 | 64 | 48 | 70,452 |
| 6 | Madison | B+ | 57.0 | 59.1 | 41 | 61 | 62 | 280,307 |
| 7 | Appleton | B+ | 56.8 | 57.1 | 57 | 60 | 49 | 75,861 |
| 8 | Janesville | B | 56.1 | 55.9 | 54 | 57 | 50 | 66,113 |
| 9 | Eau Claire | B+ | 55.3 | 58.2 | 44 | 57 | 58 | 70,469 |
| 10 | Greenfield | B | 54.6 | 56.0 | 55 | 55 | 45 | 37,361 |
| 11 | West Allis | B | 54.3 | 55.0 | 51 | 53 | 50 | 59,588 |
| 12 | Wausau | B | 53.1 | 55.8 | 41 | 55 | 49 | 39,893 |
| 13 | Sheboygan | B | 52.6 | 54.3 | 45 | 56 | 46 | 49,812 |
| 14 | Oshkosh | B | 52.3 | 54.7 | 38 | 54 | 51 | 66,184 |
| 15 | Kenosha | C+ | 51.7 | 52.6 | 45 | 54 | 48 | 98,210 |
| 16 | Green Bay | C+ | 51.4 | 52.9 | 39 | 56 | 46 | 105,734 |
| 17 | Fond du Lac | C+ | 51.1 | 52.6 | 44 | 49 | 45 | 44,491 |
| 18 | La Crosse | C+ | 46.4 | 52.1 | 24 | 51 | 40 | 51,791 |
| 19 | Racine | C | 46.0 | 48.2 | 31 | 42 | 49 | 76,608 |
| 20 | Milwaukee | D | 38.4 | 39.5 | 20 | 42 | 42 | 561,369 |