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Government Data Sources

All rankings computed from publicly available federal and state government datasets. No proprietary, synthetic, or estimated data is used.

Bureau of Labor Statistics, LAUS (Dec 2025) Β· U.S. Census Bureau, ACS 2024 Β· FBI Uniform Crime Reporting, 2024 Β· America's Health Rankings, 2025 Β· WalletHub/NAEP, 2025 Β· U.S. Census Bureau, Vintage 2024 Β· Cook Political Report, PVI 2024 Β· Tax Foundation, Facts & Figures 2025 Β· ALEC Rich States Poor States, 2025 Β· WalletHub Tax Burden Study, 2025 Β· U.S. Census Bureau / FHFA, 2025 Β· BEA Regional Price Parities, 2023 Β· EPA AirData, Median AQI by County 2024 Β· EIA State Electricity Profiles, 2024 Β· FEMA National Risk Index v1.20, 2025 Β· U.S. Census Bureau, Net Domestic Migration 2024 Β· FCC / BroadbandNow, Broadband Access 2025 Β· National Park Service API, 2024 Β· USGS Protected Areas Database (PAD-US), 2024 Β· U.S. Census Bureau, County Business Patterns 2022 Β· U.S. Census Bureau, ACS 2023 (Commuting) Β· FHWA Highway Statistics, 2023 Β· U.S. Census Bureau, County Business Patterns 2022 Β· EIA State Electricity Profiles, 2024 Β· EIA Natural Gas Prices, 2024 Β· DOL National Database of Childcare Prices, 2023 Β· BEA Regional Price Parities (Food), 2023 Β· NCES Common Core of Data (CCD), 2023-24 Β· EDFacts ACGR Graduation Rates, 2021-22 Β· NCES School District Finance Survey (F-33), 2022-23 Β· BEA GDP by State (SAGDP9), 2023 Β· NASBO Fiscal Survey of States, FY2023 Β· Census Bureau State Government Finances, FY2022 Β· Pew Charitable Trusts Fiscal 50, FY2023 Β· Pew Charitable Trusts, FY2022 Β· S&P/Moody's via Ballotpedia, 2025 Β· Bureau of Labor Statistics, OES (May 2023) Β· IRS Statistics of Income, Migration Data 2021-2022

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AMERICA'S DASHBOARDRank & Score Every US State
StatesCities
Best Places
Stories
REAL DATA
National/WI/Best for Small Business
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Best Cities for Small Business in Wisconsin

#14 of 50Β·Small Business Score: 66.9Β·See all 50 states β†’
Tax Burden
8.31%
% of income
Fiscal Health
64/100
GDP + debt + reserves
Pop. Growth
+0.4%
Census 2023-2024
Unemployment
3%
BLS LAUS
Economy Score
56/100
Income + jobs + growth

Why Wisconsin Works for Small Business

Wisconsin ranks #14 out of 50 for small business owners and entrepreneurs, offering a favorable climate for new ventures. The state's fiscal health score of 64/100 is adequate, though fiscal conditions aren't a standout advantage.

Tax policy directly impacts the bottom line. Wisconsin's overall tax burden is 8.31% of income, with a 7.65% income tax rate that applies to both personal and pass-through business income. The 5.72% combined sales tax rate is moderate and worth factoring into pricing strategy. The economic environment (score: 56/100) with 3% unemployment indicates tight labor markets β€” good for consumer spending but potentially challenging for hiring.

Population is roughly stable, meaning market growth will depend on capturing share rather than riding demographic expansion. The education system (score: 65/100) produces a reasonably well-prepared workforce. Housing at $311,000 median is manageable for employees at typical small-business salary levels.

All 20 Cities Ranked for Small Business

#CityGradeSmall Business ScoreOverallFiscal HealthEconomyGrowthPopulation
1Brookfield
A+
69.165.788824941,592
2Menomonee Falls
A+
66.664.174716238,963
3New Berlin
A
63.061.876704840,384
4Wauwatosa
A
61.560.970694547,718
5Waukesha
B+
57.258.457644870,452
6Madison
B+
57.059.1416162280,307
7Appleton
B+
56.857.157604975,861
8Janesville
B
56.155.954575066,113
9Eau Claire
B+
55.358.244575870,469
10Greenfield
B
54.656.055554537,361
11West Allis
B
54.355.051535059,588
12Wausau
B
53.155.841554939,893
13Sheboygan
B
52.654.345564649,812
14Oshkosh
B
52.354.738545166,184
15Kenosha
C+
51.752.645544898,210
16Green Bay
C+
51.452.9395646105,734
17Fond du Lac
C+
51.152.644494544,491
18La Crosse
C+
46.452.124514051,791
19Racine
C
46.048.231424976,608
20Milwaukee
D
38.439.5204242561,369

Compare: States with Similar Small Business Rankings

Wyoming
#970.2
Iowa
#1070.1
Montana
#1170.0
Colorado
#1268.7

Also See: Wisconsin for Other Lifestyles

🏠
Families
#18
πŸ–οΈ
Retirees
#18
πŸ’»
Remote Workers
#14
πŸ’Ό
Young Professionals
#16
🌲
Outdoor Enthusiasts
#24

Data Sources

πŸ“ŽBureau of Labor Statistics, LAUS (Dec 2025)πŸ“ŽU.S. Census Bureau, ACS 2024πŸ“ŽFBI Uniform Crime Reporting, 2024πŸ“ŽAmerica's Health Rankings, 2025πŸ“ŽWalletHub/NAEP, 2025πŸ“ŽU.S. Census Bureau, Vintage 2024πŸ“ŽCook Political Report, PVI 2024πŸ“ŽTax Foundation, Facts & Figures 2025πŸ“ŽALEC Rich States Poor States, 2025πŸ“ŽWalletHub Tax Burden Study, 2025πŸ“ŽU.S. Census Bureau / FHFA, 2025πŸ“ŽBEA Regional Price Parities, 2023πŸ“ŽEPA AirData, Median AQI by County 2024πŸ“ŽEIA State Electricity Profiles, 2024πŸ“ŽFEMA National Risk Index v1.20, 2025πŸ“ŽU.S. Census Bureau, Net Domestic Migration 2024πŸ“ŽFCC / BroadbandNow, Broadband Access 2025πŸ“ŽNational Park Service API, 2024πŸ“ŽUSGS Protected Areas Database (PAD-US), 2024πŸ“ŽU.S. Census Bureau, County Business Patterns 2022πŸ“ŽU.S. Census Bureau, ACS 2023 (Commuting)πŸ“ŽFHWA Highway Statistics, 2023πŸ“ŽU.S. Census Bureau, County Business Patterns 2022πŸ“ŽEIA State Electricity Profiles, 2024πŸ“ŽEIA Natural Gas Prices, 2024πŸ“ŽDOL National Database of Childcare Prices, 2023πŸ“ŽBEA Regional Price Parities (Food), 2023πŸ“ŽNCES Common Core of Data (CCD), 2023-24πŸ“ŽEDFacts ACGR Graduation Rates, 2021-22πŸ“ŽNCES School District Finance Survey (F-33), 2022-23πŸ“ŽBEA GDP by State (SAGDP9), 2023πŸ“ŽNASBO Fiscal Survey of States, FY2023πŸ“ŽCensus Bureau State Government Finances, FY2022πŸ“ŽPew Charitable Trusts Fiscal 50, FY2023πŸ“ŽPew Charitable Trusts, FY2022πŸ“ŽS&P/Moody's via Ballotpedia, 2025πŸ“ŽBureau of Labor Statistics, OES (May 2023)πŸ“ŽIRS Statistics of Income, Migration Data 2021-2022